Introduction
The Marketing Management course focuses on supercharging the skillsets of a participant and allowing them to gain the confidence to create, implement and manage a winning marketing plan in any organisation.
Objectives
- Gain an understanding of marketing management, its function and role in an organisation
- Understand market segments, targeting and positioning and a working knowledge of analytical tools
- Gain an understanding of brand development and the marketing mix
- Be able to demonstrate the use of integrated marketing communication to support organisational strategy
Requirements
Nil
Duration
From 1 to 3 days
Mode Of Study
Face-to-face or virtual
